A friend to hair, hairstylists, her, him, them and you.

We’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.

No nasties - Highly effective, clean formulas without sulfates (SLS, SLES, ALS), para-bens aluminum starch and over 1,300 questionable ingredients.

Cruelty free - Leaping bunny and vegan certified.* our products and ingredients never have, and never will be tested on animals.

Greener - Our haircare packaging is 100% recyclable. beginning 2022, amika no longer produces bottles with 100% virgin plastic. we've re-worked all of our plastic bottles to use up to 90% post consumer recycled (PCR) plastics.

Giving back - A good hair day means more when you are fighting cancer. we proudly support HairToStay.