Reference Guide

Take care of your coloured hair from start to finish!

Pureology was created in Irvine, California in 2001. It was here that salon industry pioneer Jim Markham revolutionized colour care and launched the first 100% Vegan formulas and ZeroSulfate® shampoos for colour-treated hair. Jim identified a need among professional colourists and their clients for gentle, naturally-based products that deliver superior performance for long-lasting hair colour. Today, Pureology is among the top colour care brands and their high-performance products are an industry standard. It is Pureology's mission to provide the professional hair colourist and their clients the highest quality colour care products that enhance radiance, dramatically improve hair condition, and respect the environment while delivering longer lasting hair colour guaranteed.

Pureology combines the best of nature with advanced technology to ensure pure performance and radiant colour, with products made without animal products or by-products. They are committed to developing naturally-based formulas infused with organic botanicals harvested from plants grown without the use of synthetic pesticides or chemicals. From the beginning, Pureology’s philosophy has been uncompromising. Their superior colour care is created with integrity to preserve the future well-being of our environment while still providing 100% guaranteed product performance. Pureology is against animal cruelty and proud to use post-consumer recycled and recyclable packaging.