Jessica Simpson and celebrity Hollywood stylist to the stars Ken Paves have joined forces to launch hairdo, a clip-in hair extensions system that is taking the world by storm.

These hair extensions are actually worn by Jessica Simpson in her numerous red carpet appearances, magazine covers, music videos and on the sets of movies such as the "Dukes of Hazard" and the soon to be released "Blonde Ambition". Jessica isn't the only one in Hollywood to wear hairdo; many of Ken's other "A" list Hollywood celebrities also regularly wear hairdo clip-in hair extensions.

hairdo is unique in terms of its design and fibre. hairdo uses the patented Vibralite fibre, which it is the closest replication of human hair available, and is only 1/3 the weight of human hair.. Vibralite requires virtually no maintenance; simply wash in cold water every 6-8 weeks and air dry. No need to style, as the style is pre-set into the fibre, either wavy or straight, and will return to the piece once it has dried. Hairdo is also available is 100% fine human hair

The great thing about hairdo is that it is virtually undetectable. If Jessica Simpson can get through the hoards of paparazzi and red carpet events for over 6 months while "road testing" the pieces without them being detected, chances are no one will ever know.

hairdo is also unique due to its one piece, multi layered construction. Many other clip-in hair extensions systems consist of multiple wefts, being both complicated and time consuming for consumers to use.

hairdo also overcomes the many challenges that come with permanent hair extensions. The ironic part about the permanent systems is that they are "not" actually permanent. They generally last approximately 3 months, and then require removal or re-adjusting. Some of the major issues with permanent extensions are time, cost, commitment and maintenance. There is only a finite amount of consumers who would be prepared to pay $1,000 and spend over 8 hours in a salon chair for a service that will require continual ongoing maintenance.

hairdo pieces retail to the public exclusively via professional salons.

For more information visit www.hair-do.com.au.